P&G Beauty has unveiled new shampoo and conditioner bars for a range of its household names, with the multinational claiming a first in paper packaging.
Head & Shoulders, Pantene, Herbal Essences and Aussie bars will be packaged in FSC accredited recyclable paper-based packs. P&G Beauty revealed the addition to its liquid ranges at Reuters’ Responsible Business Summit.
Artur Litarowicz, head of P&G Beauty Europe said: “Not only do these innovations offer a delightful experience due to their unique formulas and shapes – but their boxes are paper-based with FSC certified paper, to further advance us on the mission to reduce virgin plastic.
“In Europe, 65% of consumers want to reduce the plastic they use in everyday goods and it’s critical to have them on our side.”
He added that the ranges would not completely move into paper and bar formats, with liquid and plastic bottle formats to continue, as consumers were “not yet ready to fully switch” but said that he hoped to “accelerate this journey”.
At the conference, Litarowicz revealed that it had made progress on virgin plastic reduction. “At the end of 2021 we had targeted virgin plastic use reduction by 50%. This promise made is a promise kept. And now more than 50% of our bottles are made from 100% post-consumer recycled plastic.”
But Gian DeBelder, technical director for R&D packaging at P&G, warned that more needs to be done on collection of materials. He said that there is currently “not enough post-consumer recycled plastic for all of us”.
He added: “We will keep working and collaborating. We need help to go the extra mile and recover these materials.
For its new shampoo bars, P&G Beauty worked with Paula Chin, Sustainable Materials Specialist at WWF UK. Chin said: “Consumers are rightly concerned about this issue so it’s great to see P&G playing their part to drive down the use of plastics with this new range. But we need even greater action to tackle the triple planetary crisis of climate change, biodiversity and nature loss, and pollution and waste.”
Speaking at the conference, WWF’s director of partnerships Alex Lankester said: “There is a massive plastic crisis and it is real. Business needs to step up and need to join and be brave, occasionally taking a hit on margin. There is so much that needs to be done.”
Berry pushes PCR initiatives to support customer sustainability
Essentra Tapes urges CPG leaders to ‘reimagine’ packaging
Cirplus sounds warning over availability of European sorted plastic
Coca-Cola resumes local DRS at Merlin Entertainments sites
You must be logged in to post a comment.
See more top suppliers at:
Flexible packaging experts, Polipaks, are as always, focusing on further developments in improving company capabilities ...
Yorkshire Packaging Systems, winners of the PPMA Group Customer Service Award 2014, Outstanding Achievement Award ...
Yorkshire Packaging Systems Ltd, winners of the PPMA Customer Service & Outstanding Achievement Awards, who ...
Is the government right to delay EPR?
View results of this poll
By using this website you are consenting to the use of cookies. Packaging News is owned by Metropolis International Group Limited, a member of the Metropolis Group; you can view our privacy and cookies policy here.